Apple customers in the US can now connect with an Apple Specialist over a video call to receive help shopping for iPhone models.
The company announced the new shopping experience on Tuesday, called Shop with a Specialist over Video. Initially, it’s only available to shop for iPhones, although Apple may expand it to other product categories over time.
“We’re constantly innovating to deliver an even more personalized experience for our customers, meeting them where they are to deliver the best of Apple,” said Karen Rasmussen, Apple’s head of Retail Online. “With Shop with a Specialist over Video, our team members are excited to connect with customers and provide exceptional service as they learn about which iPhone best suits them.”
By visiting Apple’s online store, people can instantly connect with an Apple Specialist for service and advice on choosing the best iPhone for their needs. Customers can compare features, colors, and sizes and find the best deal through the Apple Trade-In program or their carrier.