Skip to content

The MacRumors Show: Ben Sullins Talks Apple Car

  • by

YouTuber and electric vehicle expert Ben Sullins joins us on this week’s episode of The MacRumors Show to talk through all of the latest rumors and expectations around the Apple Car.

Apple initially intended its electric vehicle to have many unique design features, including no steering wheel or brake pedal, and inward-facing seats in a limousine-like configuration, but the company has since scaled back its ambitions. Now, the car is expected to have a more traditional design with a driver’s seat, steering wheel, and conventional pedals. It was also planned to start at around $120,000 with full-self driving functionality, but now Apple is aiming for a sub-$100,000 price point with only limited autonomous driving capabilities on highways. Apple is purportedly aiming to launch the vehicle around 2026.

We discuss what Ben expects from the Apple Car’s identity, unique selling points, driving style, and go-to-market strategy. Ben analyzes where the vehicle is likely to be positioned and its sub-$100,000 price point, and whether it can compete with Tesla’s offerings. We also discuss autonomous driving functionality and where the broader electric vehicle market will be by the time Apple’s car launches, how Tesla is likely to respond, and more. See more of Ben’s work over on his YouTube channel.

Listen to The MacRumors Show in Apple Podcasts, Spotify, Overcast, Pocket Casts, Castro, Google Podcasts, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player. Watch a video version of the show on the MacRumors YouTube channel.

If you haven’t already listened to the previous episode of The MacRumors Show, catch up for our discussion about the announcement of Final Cut Pro and Logic Pro for the iPad, the latest iPhone 16 Pro rumors, and more.

Subscribe to ‌The MacRumors Show‌ for more episodes, where we discuss some of the topical news breaking here on MacRumors, often joined by exciting guests like Mark Gurman, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Andru Edwards, Tyler Stalman, Jon Prosser, Sam Kohl, Quinn Nelson, John Gruber, Federico Viticci, Sara Dietschy, Luke Miani, Thomas Frank, Jonathan Morrison, iJustine, Ross Young, Ian Zelbo, Jon Rettinger, and Rene Ritchie. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the show, and let us know what subjects you would like the podcast to cover in the future.

Leave a Reply

Your email address will not be published. Required fields are marked *