Apple SVP of Services Eddy Cue made a rare interview appearance, discussing the merits of saying no and how MLS was one of the company’s rare yeses.
“We say ‘no’ to almost everything,” Cue said in the interview. “When you get as large as we are, it’s easy to think you can do anything or everything, and it’s just not true.”
Cue described two factors that determine what a “yes” should be. First, it should be something Apple is good at, and second, it should be something consumers value and care about.
He brought up the famous Wayne Gretzky quote, the one about chasing where the puck is going, not where it is. Apple sees sports streaming as where the puck will be.